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by Miriam Mennen : Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view: Examples of Germany, the UK, the US and Japan

ISBN : # | Date : 2010-03-19

Description :

PDF-48f1a | Essay from the year 2007 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84% – A, University of Sunderland, course: Marketing Strategy, language: English, abstract: Due to the world’s demographic development towards an increasing aging population, various richer economies experience major changes influencing the specific industri… Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view: Examples of Germany, the UK, the US and Japan


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EinfBChrung Die DIAS Matrix Advertising Strategy PDF 290505047

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by Udo Rosowski et al. : Einführung in die DIAS-Matrix – Die Deep Impact Advertising Strategy (German Edition)

ISBN : #3640348974 | Date : 2009-06-19

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PDF-59a47 | Wissenschaftlicher Aufsatz aus dem Jahr 2008 im Fachbereich BWL – Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: “-“, Ruhr-Universität Bochum (Institut für Arbeitswissenschaft), Sprache: Deutsch, Abstract: Werbung und Marketing-Aktivitäten sind in hohem Maße abhängig von der zielgruppengerechten Ansprache und Gestaltung der Werbemaßnahmen. Dies gilt in gleiche… Einführung in die DIAS-Matrix – Die Deep Impact Advertising Strategy (German Edition)


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: Das Mailing: Planung, Gestaltung, Produktion (German Edition)

ISBN : #3322824446 | Date : 2012-02-18

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by Linda Sparks : 151 Quick Ideas to Increase Sales

ISBN : #1564149153 | Date : 2006-09-15

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PDF-2bb25 | This book presents 151 quick and easy ways to meet the challenges in our daily lives. Each idea comes from a real world experience; each is based on the work of people experimenting, examining, exploring and discovering unique solutions to the time problems all of us face every day. These ideas work! They have been tried and tested by others and found successful. Now they are available to you. Whi… 151 Quick Ideas to Increase Sales


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by Alan Krigman : Researching Industrial Markets: How to Identify, Reach, and Sell to Your Customers

ISBN : #0876647522 | Date : 1983-09

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Marketing Vertriebspower Durch Sponsoring Sponsoringbudgets PDF 234a0809c

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: Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)

ISBN : #3540295909 | Date : 2005-12-08

Description :

PDF-228d1 | Was ist Sponsoring? Ein Millionengrab? Ein Jahrmarkt der Eitelkeiten für medienverliebte Manager? Das spannendste Kommunikations- und Marketinginstrument der Welt? Der intelligenteste Ansatz, eine Marke zu emotionalisieren? Nur eine PR-Masche? Oder womöglich viel mehr als PR- und Imagepolitik? Sicher ist: Sponsoring kostet Geld – zunächst. Unternehmen, die in der int- nationalen Sport- und Me… Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)


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Customers Com Century Business Patricia Seybold PDF C9ebc47be

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by Patricia B. Seybold : Customers.Com (Century Business)

ISBN : #0712680713 | Date : 1998-11-05

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PDF-77bba | CUSTOMERS. COM shows how to use the Internet to keep customers, increase sales, and improve profits. Everyone knows the prediction- the Internet will change the way business is done. And everyone has the same fear- they will fall behind their competitors and miss the boat. CUSTOMERS. COM does not offer breathless predictions- it offers practical, easy-to-understand and easy-to-apply advice based o… Customers.Com (Century Business)


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Observations Influence Consumer Competitive Advantage PDF 3f78876b4

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by Sarmistha Sarma : Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)

ISBN : #1522527273 | Date : 2017-07-13

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PDF-98e28 | Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferenc… Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)


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A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management) PDF




: A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management)

ISBN : #0762312092 | Date : 2005-12-19

Description :

PDF-5a009 | This first volume of “Research in Competence-Based Management (RCBM)” signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in “RCBM” will be focused on a key aspect of competence theory. The focus in this volume on “The Marketing Process in Organizational Competence” reflects the fundamental mar… A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management)


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Decisions Featured Decision Kahneman Lovallo PDF 4c97e7a77

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HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)

ISBN : #1633694585 | Date : 2013-03-12

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PDF-26f9a | Learn why bad decisions happen to good managers―and how to make better ones.If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and… HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)


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Consumer Behavior Marketing Strategy 8th PDF 84c21e8e1

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: Consumer Behavior & Marketing Strategy 8th EDITION

ISBN : # | Date : 2007

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PDF-991ed | … Consumer Behavior & Marketing Strategy 8th EDITION


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: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #3319266462 | Date : 2016-04-14

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PDF-a1e03 | This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they … Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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European Retail Research 2008 22 PDF F4b9f02fe

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: European Retail Research: 2008 | Volume 22

ISBN : #3834910848 | Date : 2008-10-28

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PDF-8d3bc | The aim of European Retail Research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. European R… European Retail Research: 2008 | Volume 22


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